[ Tracking four basic metrics (total traffic, source of traffic, bounce rate, and conversion rate) can help small business owners fine-tune their web strategy and, ultimately, increase profits.
There are countless things on your website that you can measure and analyze, but in this video, we focus on four key metrics for beginners.
Total Traffic — The number of people visiting your site is a strong indicator of its overall health. This measurement can also help you identify what you’re doing right. For example, if you get a huge spike in traffic after publishing a guest post, you know your visitors liked the content.
Source of Traffic — This measurement tells you how people are finding your website online. This can help you create a strategy going forward. If you find that most of your new visitors come for your social media posts, you’ll know that you should direct your efforts at creating more social content.
Bounce Rate — A bounce is when a visitor leaves your site before clicking on another page. A high bounce rate can mean that the people coming to your site aren’t sticking around to make a purchase. This could be for a variety of reasons, including unappealing content, unattractive website design, or a hard-to-navigate menu.
Conversion Rate — Conversion rate is the percentage of visitors who actually do what you’re asking them to do on your site, such as buy your product or subscribe to your blog. The higher your conversion rate, the better your site is doing. A low conversion rate can signal that your content and call to action are weak.
Tracking web analytics does require time and effort, but carefully deciphering the data can lead to a more effective website — and more sales.
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